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Substantial articles on Performance Marketing, SEO, GEO and eCommerce. No buzzwords, with real value.

Structured data and schema markup as the foundation for visibility in AI searches like ChatGPT and Google AI Overviews

Generative Engine Optimization (GEO): the guide to visibility in AI search

How ChatGPT, Google AI Overviews and Perplexity select sources, what counts according to Google, and how GEO delivers measurable visibility. With figures from Austria.

12 June 2026 7 min read

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Swiss online store with active email automations

Guide

The 7 Klaviyo Flows Every Store Above €50,000 in Revenue Needs

Which email and SMS automations deliver the largest share of revenue, the order in which to set them up and what matters most for tracking.

Jun 01, 2026 · 3 min read

Google Search Console: organic traffic growth through search engine optimization

SEO

Search Engine Optimization (SEO): the complete guide to top rankings

What SEO is, how onpage and offpage optimization work together, and which factors decide your Google rankings – including an extensive FAQ.

May 20, 2026 · 7 min read

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