Every inquiry has a price
Call, form and email Tracking show which channel brought which inquiry and what it cost. For the first time, the business sees in black and white what marketing delivers.
Performance Marketing for SMEs & Specialist Trades
Predictable growth instead of a referral lottery.
Dometrics helps SMEs and specialist trades make inquiries predictable: lean setups, local visibility and a budget that demonstrably pays off. Without an in-house marketing department.
The starting point
What growth in the mid-market usually hinges on.
The work is good, yet capacity stays uneven. The problem rarely lies in the service and almost always in visibility.
01
Growth depends on referrals
Jobs come in through word of mouth. That works until it doesn't: referrals can't be planned or scaled, and in weak months the pipeline runs dry.
02
Agency experiences without proof
Retainer paid, report received, impact unclear. Many businesses have already invested budget in marketing without ever being shown which inquiry it actually produced.
03
The competitor sits at the top
Anyone who isn't on the first page when someone searches for a trade plus region simply doesn't exist for new customers. Inquiries go to the most visible, not the best.
04
No in-house marketing team
Between day-to-day operations, job sites and hiring, marketing gets left behind. It takes a setup that runs without an internal marketing department and still stays controllable.
The best business doesn’t win. The most visible one does.
Anyone looking for a plumber, a coating service or care services asks Google, or increasingly an AI, and decides within the first few results. Technical quality plays no role in that moment because it isn’t visible. What is visible are rankings, reviews and a website that builds trust.
Dometrics helps SMEs and specialist trades build exactly this visibility, without turning it into a marketing project that paralyses the business. A lean setup, clear ownership, one number as the benchmark: what does an inquiry cost, and what is it worth?
From taking stock to a predictable flow of inquiries
The starting point is an honest stocktake: where the business stands in its region, what the most visible competitors do differently, and which service has the best lever. From this, a setup emerges in a clear order: Tracking and Google Business Profile first, then campaigns on the services with the highest order value.
The system behind it is the Growth Engine, scaled for the mid-market. How local visibility comes about in detail is shown on the SEO service page.
The solution
The Growth Engine for SMEs & Specialist Trades
Five modules, leanly scaled: for SMEs, Dometrics doesn't build a corporate structure but a setup that fits the size of the business and pays off against the order value.
Advertising only where it pays off
Google Ads in the catchment area, on the services with the best order value. Seasonally steered, regionally limited, with no waste on audiences that never become customers.
The local first choice
Top rankings for a trade plus region, a well-kept Google Business Profile and presence in AI answers. Whoever searches locally finds the business, not the competitor.
A website that generates inquiries
Clear service pages, references and an inquiry path that works in a minute, even on mobile. Visitors turn into calls and completed forms.
Customers who return and recommend
Seasonal reminders, maintenance and follow-up appointments, review requests after the job. Existing customers stay active, and referrals no longer happen by chance alone.
What this delivers
- Predictable inquiries instead of dependence on referrals
- Proof of what each inquiry cost
- Top visibility in your own catchment area
- A setup that runs without an internal marketing department
- A budget that fits the size of the business
- More reviews and systematic referrals
Case studies from this industry
Frequently asked questions
From what budget does this make sense?
The lower limit isn't set by Dometrics but by the math: the budget has to be proportional to the order value. For specialist trades with four- or five-figure order values, a lean setup often pays off with just a few hundred euros of advertising budget per month. The Growth Report clarifies this upfront with concrete figures.
How much time does it cost the business itself?
Little, and that's by design. After the setup, the business mainly needs to provide one thing: feedback on which inquiries turned into jobs. Everything else, from campaigns to copy to reporting, is handled by Dometrics.
What sets this apart from the typical agency retainer?
The measurability and the consequence that follows from it. Every inquiry is attributed to a channel, and every quarter the proof lands on the table. If no further lever is identified, Dometrics recommends cutting the budget instead of extending it.