★★★★★
Since working with Dometrics, our online visibility has improved enormously. We especially value the deep technical expertise and the personal support that goes far beyond the usual.
Performance & Growth Marketing Vienna
We do
Metrics.
Dometrics connects Tracking, Paid Advertising, SEO & AI-Search, Conversion and Retention into one engine – five gears that mesh together instead of five services running side by side.
Certified Partnerships & Platforms
About us
Marketing success isn't chance. It's a metric.
Dometrics combines technical performance strategies with the logic of modern AI algorithms. Speculation in marketing is replaced by valid data — for predictable growth and a dominant market position.
01
€0M
Managed ad budget
02
€0M
Client revenue generated
03
0M
People reached
04
ø 0
Average ROAS
Dometrics clients achieve on average
0% more revenue
0% lower ad spend
Case studies
Success is our most important metric.
eCommerce & Retail
Revenue growth Swiss eCommerce
Evolving an existing eCommerce setup with a focus on scalable growth. An optimized shop structure, a clear Customer Journey and automated CRM processes create a stable basis for recurring purchases.
+24 % More revenue
26 Mio Impressions
SMEs & Trades
Lead generation in the care sector
Building a scalable pipeline for qualified care requests and targeted recruitment of specialist staff for in-house academies — for continuous, predictable business growth.
+350 % More requests
−70 % Lower CPC
The problem
Most marketing budgets burn out of sight.
Not because the campaigns are weak. But because hardly anyone still measures cleanly what they actually deliver.
The root of the problem
A large share of conversions is no longer captured.
Apple ITP & ATT, Adblockers and consent banners keep many conversions from ever reaching the Tracking. Google and Meta optimise on incomplete data and distribute the budget wrongly – while the Dashboard keeps showing numbers.
The consequence: rising click prices, budget in campaigns without proven impact, reach instead of provable revenue.
Without a clean tracking foundation, marketing stays a guessing game. An expensive one.
What actually happens 100 conv.
What the standard pixel measures ~64
Apple ITP / ATT Cookie blocking GDPR consent Adblocker
Figures illustrative – the actual loss is determined in the audit.
The result: a marketing budget that feels like an opaque cost centre instead of a controllable investment.
Exactly what the Growth Engine solves. The Growth Engine
One engine. Five modules.
Whether hotel, manufacturer or online shop: what used to be bought piece by piece – SEO, Ads, shop or booking flow, email, Tracking – runs at Dometrics as one engine. Five gears, where every module makes the others stronger.
Tracking & Analytics
The foundationMakes visible what every ad Euro actually returns.
- Every booking, request and order is attributed to the right channel
- A live dashboard instead of gut feeling and Excel sheets
How it interlocks: Feeds every other gear with data – without clean tracking, each module optimizes blind.
What's inside: Server-Side TrackingAttributionReal-time Dashboard
Paid Advertising
Creates demandBrings predictable new customers – from day one.
- Google & Meta Ads, steered by return instead of clicks
- Scales what pays off – stops what burns budget
How it interlocks: Hands purchase-ready visitors to Conversion Optimization – precisely steered with tracking data.
What's inside: Google AdsMeta AdsPerformance Campaigns
SEO & AI-Search
Captures demandVisible where customers actually search – in Google and in AI answers.
- Rankings that deliver free traffic for the long run
- Presence in ChatGPT, Perplexity & AI Overviews, where decisions are made
How it interlocks: Every ranking cuts the dependency on ad budget – Paid Advertising gets cheaper month after month.
What's inside: On-Page SEOGEO / AEOContent & Authority
Conversion-Optimierung
Turns visitors into revenueGets more from the visitors who are already there.
- Shop, booking flow or request funnel – optimized for closing
- More revenue from the same traffic, without more ad budget
How it interlocks: Every percentage point of Conversion rate makes Paid Advertising and SEO more profitable automatically.
What's inside: Shop & CheckoutLanding Pages & FunnelsCRO & A/B Testing
Retention & CRM
Repeats the revenueTurns first-time buyers into regulars.
- Automated email Flows that sell on their own
- Higher customer value – without additional ad spend
How it interlocks: Recurring revenue allows higher acquisition costs – the engine can invest more than any competitor.
What's inside: Klaviyo & EmailAutomated FlowsCRM
Tracking measures every Euro and every Conversion
Paid + SEO bring visitors with purchase intent
Conversion turns them into bookings, requests & orders
Retention turns them into regulars
All data flows back into Tracking – the cycle keeps accelerating
On their own, these are five services. Together, a system that gets more efficient every month.
Bookable individually? No – that's precisely the point. The value comes from the interplay.
What we do
Services.
One growth engine, five modules
These services are not standalone parts. They are modules of one growth engine. Complete Tracking & Analytics is the foundation – every other module builds on it. Each one feeds the next, and every result becomes measurable from day one.
How it all connects into one systemGEO & AI Search
Generative Engine Optimization for ChatGPT, Perplexity and Google AI Overviews, so companies get cited where buying decisions begin today.
Learn more Focus areas
Entity & topical authorityCitable contentSchema & structured dataPlatform coverage 2+
SEO
Search engine optimization from Vienna with a technical foundation, real topical authority and content that ranks and converts, in Google and in AI search.
Learn more Focus areas
Technical SEOContent & topical authorityLocal SEOOff-page & link building 2+
Paid Advertising
Google Ads, Meta Ads and Performance Marketing campaigns with algorithmic bidding strategies. Wasted spend eliminated, every euro tracked.
Learn more Focus areas
Google Ads (SEA)Meta AdsAlgorithmic bidding strategiesCreative Testing
eCommerce
Shopify, Klaviyo and Conversion Rate Optimization – from store setup to the automated customer journey that turns visitors into buyers.
Learn more Focus areas
Shopify DevelopmentKlaviyo & Email AutomationConversion Rate OptimizationCustomer Lifetime Value
Tracking & Data Analytics
A custom dashboard, server-side Tracking and real-time reporting – the data foundation that makes every optimization possible in the first place.
Learn more Focus areas
Server-side TrackingCustom DashboardPrivacy-compliantAttribution & Reporting
Onboarding
The algorithm of a partnership.
No cold start. Dometrics runs a standardized onboarding for minimal friction and maximum transparency, before the first euro of budget moves.
Growth Report
A paid data audit with a clear yes/no verdict: which lever is sitting idle, and does a collaboration pay off on the numbers? If Dometrics finds no lever, the answer is an honest no and the fee is returned.
Growth Engine
The 90-day build of the engine: tracking foundation first, then the components with the biggest lever. A project with an end date and defined KPIs, not an open-ended retainer. Budget moves only once everything is measurable.
Engine Operations
The ongoing operation, quarterly instead of an annual contract. In the quarterly meeting the numbers are on the table: what each module delivered and where the budget flows in the next quarter.
Client voices
Dometrics clients agree
The decisive metric for marketing that works is real business success.
90 %Renewed mandates
★★★★★
In Dometrics we found a reliable, competent partner. The innovative approach and the valuable input for continuous optimization stand out for us.
★★★★★
Dometrics turned our shop from a cost centre into a predictable growth driver. Transparent numbers, a clear strategy, measurable results.
AN
Industries
Measurable results for every industry.
Precise analysis instead of guesswork. That is how measurable results emerge for companies in every industry.
View all industriesDirect bookings instead of platform commissions: Dometrics increases the visibility of properties and destinations and channels qualified requests straight into the booking system.
Learn moreLong sales cycles, products that need explaining: Dometrics builds pipelines that reach technical decision-makers and supply sales with qualified Leads.
Learn morePredictable growth for regional market leaders: lean setups, clear KPIs and a budget allocation that demonstrably pays off.
Learn moreProfitable scaling across Meta, Google & Co.: intelligent Bidding, clean Tracking and CRM automation for recurring revenue.
Learn moreTrust is the currency: Dometrics generates high-value mandate and advisory requests — compliant, discreet and measurable.
Learn moreReach with precision: audience-accurate targeting, clean reporting and maximum impact per budget invested.
Learn moreGuide
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Performance & Growth Marketing in Austria. Definition, channels, cost, system.
The compact guide for decision-makers: what separates performance marketing from growth marketing, which channels work in Austria, what it realistically costs, and how Dometrics runs both as one system.
What is performance marketing?
Performance marketing is data-driven online marketing in which every measure is tied to a measurable response: a click, an inquiry, a purchase. It is steered by metrics such as ROAS, CPA and CPL, not by promises of reach. The difference to classic advertising: budget only flows to where a provable response comes back, and it is continuously reallocated when the data shows a better lever.
In Austria the term is often narrowed down to paid advertising. In reality, paid is just one gear: without clean measurement, without conversion optimization and without repeat purchases, every channel stays below its potential. Dometrics therefore treats performance marketing as a system, not as a list of channels.
Growth marketing: the difference to performance marketing
Growth marketing widens the view from the single conversion to the entire customer lifecycle: acquisition, activation, repeat purchase, referral. Work happens in experiments with clear hypotheses, measured against a North Star Metric instead of vanity metrics. Performance marketing is the subset that delivers measurable conversions; growth marketing is the system that turns them into predictable, repeatable growth.
Dometrics has productized exactly this system as the Growth Engine: five modules, one leverage index, quarterly reallocation. Anyone looking for growth marketing in Vienna or anywhere in Austria will find the full setup there.
Technology partner instead of the agency model
Dometrics is deliberately not a classic ad agency but a technology partner, based in Vienna and working with clients across Austria, Germany and Switzerland. Proprietary workflows, a real-time dashboard and documented processes make efficiency part of the product. And: if no potential is identified, the mandate is declined.
The numbers behind it: more than 2.5 million euros in managed ad budget, 16 million euros in generated client revenue, an average ROAS of 7.6, on average 20 % more revenue at 30 % lower ad spend, and a client rating of 4.9 out of 5. Who stands behind it is shown on About and the certifications as a Google, Meta, Shopify and Klaviyo partner.
The channels: Google Ads, Meta Ads, SEO and AI search
Paid advertising delivers demand from day one: Google Ads captures purchase-ready searches, Meta Ads scales into new audiences, LinkedIn or TikTok are added where the audience justifies it. Steering is algorithmic, on target ROAS or target CPA, with continuous A/B testing instead of gut feeling.
In parallel, SEO builds organic visibility that does not cost per click, and GEO & AI Search makes content citable for ChatGPT, Perplexity and Google AI Overviews. How this new layer of search works is explained in the guide to Generative Engine Optimization.
Tracking, attribution and the data foundation
The most common mistake in performance marketing is not the creative but the measurement: ad blockers, Safari restrictions and iOS make a double-digit percentage of conversions invisible. Tracking & Analytics is therefore the first module of every mandate: a server-side setup, Consent Mode v2, GDPR-compliant. The technical background is covered in the guide to server-side tracking.
On this foundation, attribution becomes reliable: every euro is assigned to a source, every budget decision to a proven lever. The real-time dashboard makes this verifiable at any time instead of claiming it in monthly reports.
eCommerce, conversion and customer value
For online shops, Dometrics combines eCommerce optimization on Shopify with conversion rate optimization and email automation in Klaviyo. The goal is not the single purchase but a rising customer lifetime value: welcome sequences, abandoned-cart flows and segmentation deliver revenue that costs no additional ad budget. The practice is shown in the guide to Klaviyo flows in eCommerce.
Evidence instead of claims comes from the case studies: ARB Nutrition grew revenue by 24 % at a ROAS of 8, Alpenaquafarm Tirol grew online revenue by 53 % at a ROAS of 22, NT Service cut ad budget by 20 % while B2B inquiries rose 35 %.
What does performance marketing cost in Austria?
The honest answer consists of two items: the ad budget that goes to Google and Meta, and the steering. Buying SEO, ads, creatives and tracking separately from several providers puts the market price in Austria at 7,000 to 10,000 euros per month, with no one carrying overall accountability.
Dometrics makes the cost transparent: entry via the Growth Report at 490 euros with a money-back guarantee, then a 90-day build at a fixed price and ongoing operations from 2,400 euros per month on a quarterly commitment instead of an annual contract. Every tier is public on the pricing page.
Who it fits and what the first step looks like
The Growth Engine translates into industry playbooks for hospitality and tourism, manufacturing and B2B, SMEs and specialist firms, eCommerce, and legal and finance. The timeline, stated honestly: paid campaigns show first effects within weeks, resilient organic growth takes three to six months. What is guaranteed is what can be controlled: complete measurability, no ranking promises.
The first step is deliberately small: a potential analysis that quantifies the largest untapped lever from your own data. After that, the number decides, not the sales pitch.
A conversation starts with a question.
No sales pitch, no commitment. Dometrics responds with an honest assessment and says so when there is no leverage to be found.
- Reply within 24 hours
- No obligation. The data stays with Dometrics
- A clear assessment instead of a sales pitch
info@dometrics.at Stuckgasse 1/10, 1070 Wien