Scaling a Swiss supplement brand through a custom shop system, marketing automation and a cross-channel performance strategy at a ROAS of 8.
Building a conversion-optimized shop system tailored to the Swiss market and establishing a profitable omnichannel strategy. Together, both secure new customer acquisition against established competitors and deliver predictable revenue.
Server-Side-Tracking as a reliable data foundation for every optimization.
Custom eCommerce setup for Switzerland, legally compliant and built for conversion
Automated email and SMS flows for continuous passive revenue
Profitable Meta campaigns focused on local competitive advantages
Search-based Google campaigns for direct revenue growth
Too dependent on a single channel.
New customer acquisition had stalled, while ad costs kept climbing as large competitors entered the Swiss market. The previous strategy was narrowly focused on Meta, which led to noticeable losses in visibility.
The core task was to break the dependency on a single channel and set ARB Nutrition apart from the established players through clear competitive advantages.
A custom shop system instead of an off-the-shelf solution.
The central lever was a completely new shop setup for the Swiss market. The intuitive navigation across B2C and B2B guides visitors to the right product faster and significantly reduces drop-off at checkout.
Swiss regulations in the nutrition sector were mapped in a legally compliant way through purpose-built shop functions. Dynamic elements ensure clean alignment with schema data and therefore excellent indexing in search. Numerous automated processes maintain the shop and sort categories by relevance.
Turning one-time buyers into loyal customers.
To maximize revenue per user, extensive automations were integrated. Triggered by concrete actions such as a purchase, cart abandonment or product interest, personalized email and SMS sequences take over.
These processes strengthen customer loyalty and deliberately increase repeat purchases, average cart value and cross-selling. The result is a five-figure passive revenue per month and a steadily growing newsletter base.
Every channel with a clearly defined role.
Building on the optimized shop, a new customer strategy followed that deliberately targets the weaknesses of the major players: fast delivery and easy customs handling. Meta drives demand by communicating exactly these messages directly in the creatives. Google captures the existing purchase intent.
This combination leads to five-figure checkouts per month at a Return on Ad Spend of 8. Architecture and marketing mesh so precisely that growth scales measurably instead of depending on chance.
Premium sports nutrition for Switzerland.
ARB Nutrition offers premium sports nutrition and dietary supplements specifically for Switzerland and Liechtenstein. The company knows the needs of athletes and health-conscious people precisely.
A particular focus lies on fast, duty-free delivery within the country. This positions ARB Nutrition as a reliable, customer-focused partner for everything around fitness and performance.
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