Every ad euro with a provable return.
Google Ads, Meta Ads and Performance Marketing campaigns with algorithmic bidding strategies. Wasted spend eliminated, every euro tracked.
From spend to investment
Paid advertising only makes sense when it returns more than it costs. Dometrics runs campaigns by contribution margin and Customer Lifetime Value, not by cost per click. The result is falling acquisition costs alongside rising revenue.
Tracking is the prerequisite, not the extra
Without clean, server-side Tracking, every optimization is flying blind. That is why every mandate starts with end-to-end measurement. Only then do algorithmic bidding strategies take over with real Conversion values.
What's included
Google Ads (SEA)
Search, Performance Max and Shopping, structured by contribution margin rather than cost per click.
Meta Ads
Scalable Funnels across Facebook and Instagram with creative testing and clean Tracking.
Algorithmic bidding strategies
Automated control based on real Conversion values instead of gut feeling.
Creative Testing
Systematic testing of hooks, formats and messages to drive down acquisition costs.
Concrete deliverables
- Account audit & account structure
- Conversion Tracking setup (server-side)
- Campaign build & bidding strategy
- Ongoing creative and audience testing
- Real-time reporting with ROAS and CPA
Frequently asked questions
At what budget does Paid Advertising make sense?
What matters is not the absolute amount but whether a profitable lever exists. If Dometrics identifies none, the mandate is declined rather than burning budget.
Who owns the ad accounts?
Always the company itself. Dometrics works within the client's accounts; full access and full transparency remain in place at all times.