Goal
Build a scalable pipeline for qualified care enquiries and recruit specialist staff for the company's own academies in a targeted way. This secures continuous, predictable business growth.
+350 % More enquiries / month
All case studies
Care · Lead-Gen
Lead generation in the home-care sector
A scalable pipeline for qualified care enquiries and targeted recruitment of specialists – +350 % more leads at a 70 % lower cost per click.
At a glance
The project in numbers.
Qualified Leads / month:
200
Lower cost per click
−70 %
100
CRM automation
Every enquiry flows automatically into the CRM and is ready for immediate processing.
Enquiries / month
How Dometrics delivered.
- Step 01
Regional push and pull strategy across search engines and social media
- Step 02
Video-based social media lead generation
- Step 03
Interactive funnel system for pre-qualification
- Step 04
Fully automated CRM integration for immediate processing
Starting point
Scalable enquiries and targeted specialists
Two audiences, one system.
In 24-hour care and home nursing, trust is the most important foundation, and the competition for qualified enquiries is highly intense at the same time. The task was to build a continuous, scalable pipeline for new customer enquiries.
In parallel, specialists had to be recruited in a targeted way for the company's own academies abroad in order to safeguard the high quality standard of care over the long term. Two audiences served by the same digital system.
200 Qualified enquiries per month
Strategy
Capture search demand, build trust
Push and pull from search and social media.
To respond economically to rising costs per click and strong competition, a combined push and pull strategy from search engine marketing and social media was deployed. Search-based campaigns capture direct demand at the exact moment of search.
Social media additionally activates audiences in the orientation phase and at the same time addresses potential care staff for the training facilities. Specially produced video content serves the emotional and rational trigger points of both audiences and supports decision-making.
User journey
From the first click to an automated enquiry
An interactive funnel as a conversion lever.
Visibility only realises its potential once traffic turns into concrete enquiries. To significantly increase the conversion rate, an interactive funnel system was developed. Users can determine costs and individual care requirements in advance, with no obligation.
This upfront clarification makes prospects feel understood and well advised. The system is continuously optimised based on drop-off rates and user behaviour. All enquiries flow fully automatically into the connected CRM, ensuring immediate processing.
Result
350 percent more leads per month
Regional targeting meets precise user guidance.
The consistent omnichannel execution led to a clear gain in efficiency. Through targeted regional delivery to strong markets such as Vienna and Lower Austria, combined with precise user guidance, the cost per click fell by 70 percent in this competitive environment, to an average of 0.37 euros.
The campaigns on Google and Meta generate several million impressions at strong interaction rates. The result is a 350 percent increase in leads to a continuous 200 qualified enquiries per month, at a cost of just 7.27 euros per enquiry in the high-converting Google search campaigns.
−70 % Cost per click at €7.27 per enquiry
About the company
About Vitabene
Own academies for the highest quality of care.
Vitabene stands for dignified and professional 24-hour care within your own four walls. The company places the highest value on quality, transparency and humanity in care.
A particular hallmark of quality are its own academies abroad: they ensure that the care staff placed are excellently trained and meet the strict standards of home nursing. In this way, Vitabene creates tangible relief and quality of life in everyday situations.
More references
All references
