For the Austrian training brand EVRVEST, Dometrics produced UGC content together with the team, used it to prepare the soft launch and ran the campaigns around key moments like the airing on "2 Minuten 2 Millionen", FIBO and local Hyrox events – backed by a Shopify store optimised for conversion.
EVRVEST had a technically mature product and a strong brand presence – but no funnel yet to turn that attention into a clean launch and predictable growth. The goal: build authentic content, use it to prepare the soft launch and deliberately leverage the reach around the big moments.
34 % interaction with the creatives – a multiple of typical video-ad benchmarks.
UGC content produced together with EVRVEST
Soft launch prepared and run with the creatives
Event campaigns around the airing on "2 Minuten 2 Millionen" and FIBO
Local ads around Hyrox events (e.g. St. Gallen and Vienna)
Conversion optimisation of the Shopify store
Attention had to become predictable demand.
EVRVEST is developed in Austria and tested with athletes – a weighted vest that, thanks to its side-lock system and ergonomic V-weights, sits on the body like compression wear. The appearance on "2 Minuten 2 Millionen" delivered reach and credibility.
What was missing was the content and the campaign structure behind it: authentic creatives that work in cold traffic, a cleanly prepared soft launch and a plan to deliberately play the big moments – the TV airing, trade fairs, local events. This is exactly where Dometrics stepped in.
Authentic content, produced together with the brand.
A training product sells through movement and real people, not polish alone. Dometrics produced UGC content together with EVRVEST: relatable video creatives that show the decisive benefit immediately – a vest that doesn't shift during battle ropes, runs and high-intensity sessions.
This content prepared and tested the soft launch. Every creative follows a clear hook logic and delivers unusually high attention: an interaction rate of 34 % – a multiple of what is typical for video ads.
From soft launch to peaks around TV, trade fair and local events.
After the soft launch, reach was amplified where attention is high anyway: around the airing on "2 Minuten 2 Millionen" and FIBO, the largest fitness trade fair. In these windows, targeted campaigns translated the moment into demand.
On top of that came local ads around relevant events – for example when a Hyrox competition took place in St. Gallen or Vienna. That way the brand met its audience exactly where it is active and ready to buy, instead of spreading budget thin.
From product storytelling to a frictionless checkout.
In parallel, the Shopify store was reworked: clearer product communication, the models (Allrounder M and Max) presented in an understandable comparison, a structured build of the product pages and a checkout that removes friction.
So the attention from content and events doesn't run into a void, but onto a store that picks visitors up and guides them to purchase – the basis for scaling the ads profitably.
Developed in Austria, tested with athletes.
EVRVEST builds a weighted vest that adapts to the training rather than the other way around: thanks to the side-lock system it sits tight like a compression shirt, and the ergonomic V-weights distribute the load evenly across chest, core and back. In precise 0.5 kg increments the load can be scaled up to 30 kg – for walking, running and high-intensity training alike.
The brand became known in part through its appearance on "2 Minuten 2 Millionen", the best-known Austrian startup TV show (PULS 4), in which founders pitch their company to investors. Behind EVRVEST stands a team that consistently rethought an existing training problem.
9:16 video ads for Meta and TikTok – built for performance. Tap to play.
A free initial analysis shows where a marketing budget holds potential and where it does not. Data-based, without obligation, with an honest assessment instead of a sales pitch.
Start the free analysisNo sales pitch, no commitment. Dometrics responds with an honest assessment and says so when there is no leverage to be found.
