For the Austrian performance brand EVRVEST, Dometrics produced and ran scroll-stopping video creatives, set up gap-free tracking and optimised the Shopify store for conversion – turning a strong product into a brand that scales predictably.
EVRVEST had a technically mature product and a strong brand presence – but no machine yet to turn that into predictable, profitable revenue. The goal: build a complete performance funnel that converts the brand's stage moment on "2 Minuten 2 Millionen" into scalable growth.
Server-side tracking as a reliable data foundation for every creative and media decision.
Production of scroll-stopping video creatives for Meta & TikTok
Running and continuously optimising campaigns across Meta and Google
Server-side tracking for gap-free conversion data
Conversion optimisation of the Shopify store from product page to checkout
Attention had to become predictable revenue.
EVRVEST is developed in Austria and tested with athletes – a weighted vest that, thanks to its side-lock system and ergonomic V-weights, sits on the body like compression wear. The appearance on "2 Minuten 2 Millionen" delivered reach and credibility.
What was missing was the performance infrastructure behind it: creatives that sell to cold traffic, a clean campaign structure and measurement that shows which action actually drives revenue. This is exactly where Dometrics stepped in.
The product in motion – where buying decisions are made.
A training product sells through movement, not stillness. Dometrics produced a series of video ads that show the decisive benefit immediately: a vest that doesn't shift during battle ropes, runs and high-intensity sessions.
Each creative follows a clear hook logic – problem, mechanism, proof – and was built in several variants to test systematically against the strongest winners rather than relying on gut feeling.
Every campaign measured against contribution margin.
The creatives were run on Meta into cold traffic to create demand, while search-based Google campaigns capture existing purchase intent. Budget follows performance: what scales profitably gets more – what doesn't deliver is switched off.
Instead of optimising for clicks, Dometrics steers towards real purchase values. That keeps scaling tied to contribution margin rather than to reach that looks good but sells nothing.
From product storytelling to a frictionless checkout.
In parallel, the Shopify store was reworked: clearer product communication, the models (Allrounder M and Max) presented in an understandable comparison, a structured build of the product pages and a checkout that removes friction.
The optimisations feed directly into the conversion rate – the same traffic generates more revenue, which in turn widens the room for scaling the ads profitably.
A server-side setup as the data foundation for every decision.
So that creative and media decisions are based on facts rather than platform estimates, Dometrics implemented server-side conversion tracking. It closes the gaps torn open by cookie restrictions and iOS, and feeds reliable purchase data back to the algorithms.
The result is a gap-free view across the entire funnel: from the first video view to the completed purchase, it becomes visible which creative and which channel actually generate the revenue.
Developed in Austria, tested with athletes.
EVRVEST builds a weighted vest that adapts to the training rather than the other way around: thanks to the side-lock system it sits tight like a compression shirt, and the ergonomic V-weights distribute the load evenly across chest, core and back. In precise 0.5 kg increments the load can be scaled up to 30 kg – for walking, running and high-intensity training alike.
The brand became known in part through its appearance on "2 Minuten 2 Millionen", the best-known Austrian startup TV show (PULS 4), in which founders pitch their company to investors. Behind EVRVEST stands a team that consistently rethought an existing training problem.
If you want to know what is hidden in your marketing budget, Dometrics finds out with you in a free, no-obligation analysis.
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