Organic reach that grows predictably.
Search engine optimization from Vienna with a technical foundation, real topical authority and content that ranks and converts, in Google and in AI search.
Visibility that pays off
Paid ads stop the moment the budget ends. Organic visibility stays. Dometrics builds SEO as a long-term asset, with a technically clean foundation, content along real search intent and targeted authority building. The goal is not a ranking for its own sake, but qualified traffic that predictably becomes requests and revenue, in Google as well as in the new AI search.
Why organic search is decisive in Austria
Search is the central gateway to new customers for Austrian companies, and it is firmly in Google’s hands. On mobile devices, Google holds a market share of over 90 percent in Austria, and the majority of usage happens on mobile.
Market reality Austria: Google holds over 90 % search market share on mobile (firstpage, 2025), over 80 % of internet usage is mobile (Statistik Austria, 2024), and Austrians spend an average of 5 h 28 min per day online (Statista, 2024).
At the same time, the results list is getting tighter. In the EU, out of 1,000 Google searches only around 374 clicks reach the open web, the rest stays with Google as a zero-click search. Anyone not on the front positions and in the answer boxes simply is no longer seen in a growing share of searches. This hits the business directly: only 51 percent of Austrian SMEs say their website regularly generates requests or new customers at all (Coreflow, 2026). Visibility alone is not enough, it has to lead to measurable results.
The four levers of search engine optimization
Sustainable rankings come from the interplay of four disciplines. Each is mandatory on its own, only together do they create authority.
Technical SEO
A page can only rank if search engines can crawl, understand and index it without errors. Dometrics ensures green Core Web Vitals, fast load times, clean indexing, mobile optimization and structured data. This website itself is the proof: served statically, by default without unnecessary JavaScript, with top Core Web Vitals scores.
Content & on-page SEO
For each main keyword, a dedicated, deep page with substantial, unique content is created, aligned with real search intent. Topic clusters and clean internal linking show Google the topical authority, instead of forcing relevance through single phrases.
Local SEO
For local visibility, a complete Google Business Profile and consistent NAP data (name, address, phone) that exactly match the website are what counts. That is the basis for placements in the local Maps block.
Off-page & link building
Authority comes from the outside, through genuine mentions and links from relevant, trustworthy sources. Dometrics relies on sustainable building rather than bought links, which become a long-term risk.
| Discipline | Focus | Example measures |
|---|---|---|
| Technical SEO | crawlability & performance | Core Web Vitals, indexing, schema |
| On-page SEO | content & relevance | search-intent mapping, structure, internal links |
| Off-page SEO | authority | backlinks, mentions, local citations |
SEO and AI search belong together
Search is shifting. More and more research ends not on a results page but in a generated answer from ChatGPT, Perplexity or the Google AI Overviews. This changes the rules but does not replace SEO, it extends it.
The click effect: For search terms with an AI answer box, the organic click-through rate drops by around 34.5 % (firstpage, 2025). At the same time, 70 % of Austrian consumers already use AI services, rising to 95 % in Gen Z (Handelsverband & Google Austria, 2025).
The good news: around 80 percent of SEO measures work for AI search at the same time. Structured data, fast load times and clear, citable content are the basis for both worlds. Dometrics therefore builds SEO from the start so that content both ranks and is cleanly captured by language models. How that works in detail is on the GEO & AI Search service page and in the guide Generative Engine Optimization.
| Criterion | SEO | GEO / AI search | Google Ads |
|---|---|---|---|
| Visibility in | Google results list | ChatGPT, Perplexity, AI Overviews | ad placements |
| Cost model | investment, no click price | investment, no click price | ongoing click price |
| Time to effect | 6–12 months | medium term | instant |
| Long-term effect | compounding | high | ends when budget stops |
The Dometrics process: from analysis to scaling
SEO is not gut feeling but a repeatable process. Every step builds on solid data.
- Audit & analysis. Technical state, rankings, competition and potential are assessed. This defines where the biggest lever is.
- Strategy & keyword mapping. Search intents are mapped to keywords and pages, the topic cluster is planned.
- Implementation. Technology, content and internal linking are executed step by step, prioritized by impact.
- Monitoring & reporting. Rankings, traffic and conversions flow into the real-time dashboard, measures are adjusted.
- Scaling. What works is extended to further keywords, industries and locations.
Making success measurable: tracking and a proprietary dashboard
This is where Dometrics sets itself apart. Rankings are a means, not an end. Through complete tracking and a proprietary real-time dashboard, it becomes visible which keywords, pages and measures actually drive requests and revenue. Decisions are made on real data, not on a polished monthly slide. This data depth is part of the Tracking & Analytics service and the reason SEO at Dometrics is financially validated rather than just measured for sport.
What SEO costs and how long it takes
Two questions decide almost every first conversation: cost and duration. Both can only be answered seriously after an analysis, but the order of magnitude is clear.
- Cost: Ongoing support typically starts in the low four-figure range per month and depends on competition, goals and scope. Instead of flat hourly packages, Dometrics determines the realistic range up front.
- Duration: First effects from technical work and local SEO show within weeks. Stable rankings for competitive terms take six to twelve months, a reliable return twelve to eighteen months.
A concrete first estimate for your own company comes from the potential analysis, an overview of the model from the pricing page.
SEO for your industry
Search intent and competition differ strongly by industry. Dometrics therefore builds SEO not generically but along the respective customer journey, with dedicated, deep content per industry:
- Hospitality & tourism: direct bookings instead of platform commissions.
- Industry & manufacturing: qualified leads for long sales cycles.
- eCommerce & retail: profitable organic revenue, also against the roughly 6 billion euro that flows to foreign shops (Handelsverband, 2024).
- Legal & finance: high-value mandate and advisory requests, compliant and discreet.
- Politics & public affairs: reach with precision.
Why Dometrics
Dometrics is a performance and growth marketing partner, not a classic agency model. The difference is in the attitude: every measure is judged by revenue and efficiency, not by activity. As a certified Google Partner, Meta Business Partner and WKO KMU Digital partner, Dometrics combines technical depth with demonstrable results, on average 20 percent more revenue at 30 percent lower cost and an average ROAS of 7.6.
And there is a clear principle: if the analysis finds no realistic potential, the mandate is declined. A look at the references shows how that plays out in practice.
What's included
Technical SEO
Clean indexing, fast load times, green Core Web Vitals and semantic HTML as the foundation of every placement.
Content & topical authority
Content along real search intent, one dedicated, deep page per main keyword instead of thin catch-all pages.
Local SEO
Google Business Profile and consistent NAP data for local visibility in Vienna and across Austria.
Off-page & link building
Genuine mentions and links from relevant sources that build lasting authority.
SEO for AI search
Structured, citable content that ranks in Google and also appears in ChatGPT, Perplexity and Google AI Overviews.
Tracking & reporting
Complete tracking and a proprietary real-time dashboard that shows rankings, traffic and revenue instead of mere activity.
Concrete deliverables
- Technical SEO audit incl. Core Web Vitals
- Keyword and competitor analysis with search-intent mapping
- Content strategy & programmatic landing pages
- On-page optimization & internal linking (topic clusters)
- Local SEO setup (Google Business Profile, NAP)
- Off-page strategy & sustainable link building
- Structured data (Schema.org) for rich results and AI search
- Real-time dashboard & monthly reporting
Frequently asked questions
What is SEO?
SEO (search engine optimization) covers all measures that make a company visible in the organic, unpaid search results. Its three pillars are technical SEO (crawlability, speed, indexing), on-page SEO (content and relevance) and off-page SEO (authority through links). The goal is not the ranking itself, but qualified traffic that turns into requests and revenue.
What does SEO cost in Austria?
The effort depends on the starting point, competition and goals. Ongoing support typically starts in the low four-figure range per month, while one-off projects are quoted separately. Dometrics determines the realistic range up front through a potential analysis instead of selling flat hourly packages. The funnel gives a first estimate.
How long does it take for SEO to work?
Technical improvements and local SEO often show effect within weeks. Stable rankings for competitive keywords usually take six to twelve months, a reliable return materializes over twelve to eighteen months. SEO is an investment, not a switch.
Is SEO still worth it despite AI and ChatGPT?
Yes. Around 80 percent of SEO measures, such as structured data, load time and citable content, also work for AI search. AI systems preferentially cite sources that are technically clean and topically authoritative. Done right, SEO simultaneously builds the basis for visibility in ChatGPT, Perplexity and Google AI Overviews.
What is the difference between SEO and GEO?
SEO targets placements in the Google results list. GEO (Generative Engine Optimization) targets being cited and recommended in AI answers. Both build on the same technical foundation and complement each other. More on the GEO & AI Search service page.
SEO or Google Ads, which is better?
Google Ads deliver visibility instantly but cost per click and stop with the budget. SEO works more slowly but builds an asset that delivers reach without ongoing click costs. In most cases the combination is most economical.
How is SEO success measured?
Dometrics measures rankings, organic traffic, conversions and the resulting pipeline, not mere activity. All metrics flow into a proprietary real-time dashboard instead of a monthly black-box presentation.
What is technical SEO?
Technical SEO ensures that search engines can crawl, understand and index a website without errors. This includes load time and Core Web Vitals, a clean site structure, mobile optimization, correct redirects and structured data.
What is the difference between on-page and off-page SEO?
On-page SEO concerns everything on your own website: content, structure, internal linking and technical cleanliness. Off-page SEO concerns external signals, primarily links and mentions from trustworthy sources that build authority.
Do I need local SEO for my business in Vienna?
If a local catchment area is relevant, yes. Over 90 percent of mobile searches in Austria run through Google, and local queries often trigger the Maps local pack. A complete Google Business Profile and consistent NAP data are decisive for this.
How often do I get a report?
Progress is visible at any time in the real-time dashboard, complemented by a regular review with clear recommendations. Transparency instead of a quarterly surprise.
Does Dometrics take on every SEO mandate?
No. If the analysis finds no realistic potential, the mandate is declined. Dometrics works toward results, not utilization.