Substantial articles on Performance Marketing, SEO, GEO and eCommerce. No buzzwords, with real value.
Guide Whether Google Ads pays off is decided not by the price per click but by the cost per conversion. The click price is the number everyone asks about first (measurable and tangible) but on its own it says nothing about whether advertising generates profit. This article covers both sides: what a click costs and what that depends on, and at what point it pays off.
SEO Google does not penalize AI texts as such. What is assessed is the quality of a text, not how it was produced. What matters are usefulness, intent and trustworthiness, and an unedited AI draft does not bring these signals on its own. They only emerge in human post-editing, the editorial review. This article puts Google's official position into context, shows where the line runs between permitted use and spam, and spells out which editorial steps help decide your ranking.
Guide Set up server-side tracking with Google Tag Manager yourself: advantages, disadvantages, costs and hosting options plus the complete step-by-step guide in 19 steps with screenshots – server container, Docker, GA4, Meta CAPI.
Guide Why client-side tracking loses a growing share of conversions, how server-side tracking, Meta CAPI and Enhanced Conversions close the data gap, and what the GDPR requires. With current figures.
News GLM 5.2 by Z.ai is an open-weight model under the MIT license with a one million token context that ranks ahead of every Opus model in the Code Arena, at a fraction of the cost. What it can do, what it costs and what it means for businesses.
News Claude Fable 5 tops the coding benchmarks but costs twice as much as Opus 4.8. What the model can do, why it briefly went offline, and how it performs in agentic coding.
SEO How ChatGPT, Google AI Overviews and Perplexity select sources, what counts according to Google, and how GEO delivers measurable visibility. With figures from Austria.
Guide Which email and SMS automations deliver the largest share of revenue, the order in which to set them up and what matters most for tracking.
SEO What SEO is, how onpage and offpage optimization work together, and which factors decide your Google rankings – including an extensive FAQ.
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