Every ad euro with a provable return.
Google Ads, Meta Ads and Performance Marketing campaigns with algorithmic bidding strategies. Wasted spend eliminated, every euro tracked.
From spend to investment
Paid advertising only makes sense when it returns more than it costs. Dometrics runs campaigns by contribution margin and Customer Lifetime Value, not by cost per click. The result is falling acquisition costs alongside rising revenue.
Tracking is the prerequisite, not the extra
Without clean server-side tracking, every optimization is flying blind. That is why every mandate starts with end-to-end measurement. Only then do algorithmic bidding strategies take over with real conversion values. The technical setup is covered under Tracking & Data Analytics and in the guide on server-side tracking.
Channels by intent, not by habit
Google Ads captures existing demand: people who are already searching. Meta Ads creates demand among audiences who do not know the offer yet. Dometrics plans both channels as one system. Budget flows wherever the next euro delivers the highest contribution margin. Realistic budgets are covered in the guide on Google Ads costs.
New channel: advertising in ChatGPT
Purchase decisions increasingly start in a chat instead of a search bar. Dometrics runs ads directly inside ChatGPT and measures them with the same tracking as Google and Meta. A special offer without setup fee is currently running: ChatGPT Ads.
What's included
Google Ads (SEA)
Search, Performance Max and Shopping, structured by contribution margin rather than cost per click.
Meta Ads
Scalable Funnels across Facebook and Instagram with creative testing and clean tracking.
Algorithmic bidding strategies
Automated control based on real conversion values instead of gut feeling.
Creative Testing
Systematic testing of hooks, formats and messages to drive down acquisition costs.
Sub-services in detail
These services belong to Paid Advertising and can also be booked individually. Each one runs on the same tracking and the same reporting.
Concrete deliverables
- Account audit & account structure
- Conversion Tracking setup (server-side)
- Campaign build & bidding strategy
- Ongoing creative and audience testing
- Real-time reporting with ROAS and CPA
Frequently asked questions
At what budget does Paid Advertising make sense?
What matters is not the absolute amount but whether a profitable lever exists. If Dometrics identifies none, the mandate is declined rather than burning budget.
Who owns the ad accounts?
Always the company itself. Dometrics works within the client's accounts; full access and full transparency remain in place at all times.