Impact becomes measurable
Reach, interaction and conversion goals such as newsletter sign-ups or declarations of support in a single dashboard. Budget decisions are based on impact, not on instinct.
Digital communication for politics & public affairs
Reach with precision.
Dometrics helps parties, individuals and organizations place their messages measurably: precisely targeted, platform-compliant and with demonstrable impact per euro invested.
The starting point
Where political communication usually falls short today.
Opinion forming has moved into the feeds. Whoever is absent there leaves the interpretation to others.
01
Traditional media are losing reach
Print and television reach a shrinking segment of the electorate. Opinion forming increasingly happens in feeds, search results and AI answers, with their own logic and their own pace.
02
Younger audiences stay out of reach
Under 35, political information runs almost entirely through digital channels. Without a digital strategy, this group cannot be reached, no matter how large the traditional advertising budget is.
03
Impact cannot be proven
Billboards and print ads can't be measured. Whether the budget moved opinion or merely filled space remains open, and in the next campaign it gets allocated by gut feeling again.
04
Short windows, strict rules
Campaigns are sprints with special conditions: EU transparency rules under the TTPA, ad bans on the major platforms, short reaction windows. Mistakes cost reach exactly when it matters most.
Opinion forming has switched channels
Political information today runs through feeds, search queries and increasingly through AI answers. These channels follow a different logic than press work and billboards: they reward relevance and speed, and they are measurable down to the individual interaction. Whoever masters them reaches more people on a small budget than with any billboard.
Dometrics brings the methodology of Performance Marketing into political communication: define audiences precisely, test messages, measure impact and shift budget to where it demonstrably works. With 13.5 million people reached in organic reach within a single project, the approach is proven.
From reach audit to an owned audience
The starting point is an analysis of the current situation: which audiences can be reached today, which cannot, and where do the political competitors stand? From this emerges a setup in clear order: measurability first, then organic reach building and search presence, with the build-up of owned channels in parallel.
The system behind it is the Growth Engine, translated into campaign logic. How visibility in search and AI answers is built is shown on the service page GEO & AI Search.
The solution
The Growth Engine for Politics & Public Affairs
Five modules translated into campaign logic: measurable reach, owned channels and impact that can be proven per euro.
Reach where advertising remains permitted
Political ads on Meta and Google have been discontinued in the EU since autumn 2025. Remaining room, such as purely commercial formats or channels beyond the major platforms, is reviewed in advance and used compliantly; the main weight lies on organic distribution.
Organic reach that lasts
Content and formats that build reach on their own and own the issues, across search, social media and AI answers. Bought reach ends with the budget; organic reach does not.
Attention turns into support
Landing pages that turn reach into measurable actions: newsletter sign-up, membership, donation, event attendance. Attention alone wins no election.
Owned channels instead of rented reach
Newsletter and community building create independence from platform algorithms. Whoever owns their list reaches their supporters even when the feed no longer does.
What this delivers
- Demonstrable impact per euro invested
- Precise targeting instead of a scattergun approach
- Compliant communication under the TTPA and platform ad bans
- Organic reach that carries beyond the campaign
- Owned channels as a safeguard against algorithm changes
- Fast responsiveness within short campaign windows
Frequently asked questions
Does Dometrics work for any political affiliation?
Dometrics evaluates every mandate individually, as in every industry: does the project fit, is there an honest lever, is the collaboration clean? If no potential is identified or the mandate doesn't fit, it is declined.
Does this also work outside of election campaigns?
Especially there. Thought leadership, community and list building need lead time and are cheapest to build between election dates. Whoever starts only during the campaign pays for reach that others have long owned.
Is political advertising on Meta and Google still possible in the EU?
No, practically not. In response to the EU regulation TTPA, Google ended paid political advertising in the EU in September 2025, including YouTube; Meta followed in early October 2025 and stopped political, electoral and social issue ads on Facebook, Instagram and Threads. Organic content remains permitted. That is why Dometrics builds political reach on organic content, search presence and owned channels.
How do you build political reach without paid ads?
Through content that platform algorithms distribute on their own: short video formats with a strong opening, clear statements, consistent community management and continuous testing. That this works is proven by the build-up of a political personal brand reaching 13.5 million people in ten months, without a single euro of media budget. SEO and GEO add search presence, so positions appear correctly in Google and in AI answers.
Does this also work for associations, NGOs and campaign organizations?
Yes. The Meta ad stop also covers social issue ads, which affects issue campaigns by associations and NGOs directly. The answer is the same as for individuals and parties: organic content, search presence, newsletters and community building, measured against clear goals such as sign-ups, declarations of support or donations.
How is the success of political communication measured?
Through metrics instead of gut feeling: reach and engagement per post, growth of newsletter list and community, website traffic and defined conversion goals such as sign-ups or event attendance. Tracking is set up in a privacy-compliant way and consolidated in one dashboard. That makes it continuously visible which format works and which does not.
What does political communication cost at Dometrics?
The entry point is the Growth Report at a one-time fee of 490 euros: an analysis of the current position, channels and reach potential with a clear yes-or-no recommendation. If no lever is found, the fee is refunded; otherwise it is credited against the next phase. After that, the setup is built at a fixed price of 3,900 euros over 90 days, and ongoing management starts at 2,400 euros per month with a quarterly commitment.
Digital communication for politics and public affairs. The knowledge behind it.
From the EU regulation TTPA to organic reach building and visibility in AI answers: the key levers of political communication after the end of paid political advertising in the EU, summarized compactly.
The new legal reality: the TTPA and the end of paid political advertising in the EU
Since 10 October 2025, the EU regulation on the transparency and targeting of political advertising (TTPA, Regulation 2024/900) has been fully applicable. It requires every political ad to carry clear labelling with details on the sponsor, the costs, the election or legislative process concerned and the targeting techniques used. The two largest advertising platforms did not respond with implementation, but with withdrawal.
Google ended paid political advertising in the EU in September 2025, including YouTube, and discontinued its related transparency report. Meta stopped political, electoral and social issue ads on Facebook, Instagram and Threads in early October 2025. Organic political content remains explicitly permitted on all platforms; only the paid amplification is gone. For political actors in the DACH region this means: the two advertising systems with the widest reach in Europe are no longer available for political messages.
What this means for campaigns: organic becomes mandatory
For years, political reach could be bought at short notice: release the budget, define the audience, deliver the message. In the EU, that path has practically ceased to exist. Whoever wants visibility four weeks before an election can no longer solve this with ad budgets, because organic reach, search presence and owned lists cannot be built overnight. The advantage belongs to those who start early.
What remains permitted and effective are the owned channels: organic content on all platforms, owned websites, newsletters and community work. Purely commercial advertising does not fall under the regulation; whether a specific format qualifies as political advertising in an individual case is a legal question that should be clarified before any placement. Dometrics therefore plans political communication around the channels that work reliably from the start: content, search and owned lists.
Personal brand: 13.5 million people reached without media budget
That organic reach in the political arena can be planned is shown by the reference case Tassilo Wallentin: building a political personal brand from zero to 13.5 million people reached and a community of more than 33,000 in ten months, without a single euro of media budget. The foundation was daily analysis of socio-political debates, short video formats with a clear core message and data-driven optimization of hooks, editing and structure.
The case also shows why personal brands work so well in the political arena: feeds reward faces and conviction more than institutions. Since the ad stop, this approach is no longer optional but the core strategy, because a strong personal brand generates exactly the reach that can no longer be bought.
Content strategy: working with the logic of the feeds
The numbers behind this come from the Reuters Institute Digital News Report: in Austria, 18.3 percent of the population name social media as their main news source, up from 14.8 percent the year before. Among 18 to 24 year olds the figure is 46.7 percent, while television falls to 13.7 percent in this group. More than half of young users get their news from creators and influencers rather than from traditional media brands.
For political communication this means: native short video formats such as Reels and Shorts instead of filmed press conferences. The first three seconds decide whether a post gets watched; openings, thumbnails and wording are therefore tested continuously. Discussion in the comments is not a risk but the strongest reach driver the algorithms know, provided it is actively moderated.
SEO and GEO: represented correctly on Google and in AI answers
Whoever seriously evaluates a person, an organization or a cause searches on Google. The website has to win that search: with clear positions, verifiable facts and technically sound implementation. E-E-A-T signals such as traceable authorship and consistent data across all profiles decide which source search engines treat as authoritative. How Dometrics approaches this is shown on the service page SEO.
Then there is AI search: according to the Reuters Institute Digital News Report, weekly use of AI chatbots for news rose from 7 percent in 2025 to 10 percent in 2026, with young audiences well above that. In Austria, the most common use case is having complex topics explained in an understandable way. Whether ChatGPT, Gemini and the Google AI Overviews represent a person or organization correctly has thus become a strategic question. GEO & AI Search answers it systematically; the fundamentals are explained in the guide Generative Engine Optimization.
Newsletters and owned channels: reach without an algorithm
The newsletter is the only channel that works without an algorithm: whoever owns the list reaches their supporters directly, regardless of what platforms permit, weight or switch off. After the end of paid political advertising, the owned list has become the most valuable asset in political communication.
That is why every measure feeds list growth: every video, every landing page and every appearance ends with a clear reason to sign up. Segmentation by topic interest and region keeps the messaging precise, automated flows maintain contact between occasions. Data is collected and managed in compliance with the GDPR, in an owned system rather than on a platform.
Community and mobilization: attention turns into action
Attention alone wins no election and no cause. Every campaign therefore defines measurable action goals: newsletter sign-up, membership, donation, event attendance or declaration of support. Landing pages translate reach into exactly these actions, with a clear message and a single next step.
Community building needs lead time and is cheapest between election dates. Whoever starts only during the campaign competes for attention that others have long owned, and since the ad stop it cannot even be bought anymore. Continuous presence beats the campaign wave.
Measurability: political communication as a steerable system
What gets measured is what proves impact: reach and engagement per format, growth of list and community, website traffic and defined conversions. All metrics come together in one dashboard, and effort flows to where the numbers show impact. What the foundation looks like is described on the service page Tracking & Data Analytics.
Particular care applies in the political arena: political opinions count among the specially protected categories of data under the GDPR. Tracking is therefore set up strictly data-minimizing and consent-based; what gets measured are actions and aggregated impact, not profiles of individual people.
Who this is for and how to get started
The system works for individual public figures as well as for parties, associations, NGOs and public affairs teams in companies. Dometrics works on a non-partisan basis and evaluates every mandate individually: does the project fit, is there an honest lever, is the collaboration clean? Confidentiality is the standard in the political arena, not an add-on.
The entry point is deliberately small: the Growth Report analyzes the current position, channels and reach potential and delivers a clear yes-or-no recommendation. The system behind it is the Growth Engine, translated into campaign logic. From Vienna, Dometrics supports political actors and organizations across the DACH region. Get in touch.