Highly qualified B2B inquiries for complex industrial services such as PFAS decontamination, with over 8.4 million targeted impressions on an efficient budget.
Generating highly qualified B2B inquiries for complex industrial services. Through optimized user guidance and a differentiated performance strategy, decision-makers are addressed precisely and technical authority is conveyed.
Video and search pre-filter inquiries before they reach sales.
Optimized digital user guidance for B2B decision-makers
Precise Google search and video campaigns as a qualification filter
Targeted filtering for high-value project inquiries
Efficient budget use in the high-price industrial segment
Specialized services such as PFAS decontamination and blast cleaning.
NT Service GmbH offers specialized industrial services such as PFAS decontamination and blast cleaning. As these are technically demanding and cost-intensive projects, the goal was the absolute quality of inquiries, not their quantity.
In the first step, the customer journey on the website was fundamentally reworked. Complex services are now presented more clearly, so prospects find their way to a project inquiry faster and more directly.
Trust as the basis for investment decisions.
The market environment for specialized cleaning is defined by high technical complexity and substantial legal requirements. For clients, this is not about short-term deals but about far-reaching investment decisions.
Because wrong decisions in this sensitive sector carry significant consequences, the digital strategy has to convey technical authority and legal certainty. Merely increasing traffic is not enough. What matters is precisely filtering the relevant decision-makers.
Video and search as a two-stage qualification filter.
Due to strong competition in the industrial sector, click prices are high. A detailed analysis was therefore a prerequisite for optimal budget use. The result was a differentiated performance strategy across the Google advertising network.
Video content and search ads act as a qualification filter. The video ads make the complex safety services and the professional execution tangible, while the search ads serve concrete demand at the exact moment of search.
Prospects arrive pre-informed and with trust.
This approach leads prospects to make contact already with a solid basic understanding and a high level of trust. The numbers confirm the efficiency: on a lean advertising budget, more than 8.4 million targeted impressions were achieved.
An interaction rate in search of over 17 percent proves the relevance of the ads. The cost per Lead is in the low three-digit range, which is exceptionally efficient for this high-price segment. Technical expertise and precise marketing mesh cleanly here.
Specialist for demanding industrial services.
NT Service GmbH is a highly specialized provider for complex requirements in the industrial environment. Its portfolio includes PFAS decontamination, blast cleaning and industrial specialized cleaning.
With deep technical expertise and an uncompromising focus on legal and technical safety, the company supports public authorities and large industrial companies. The focus is on the reliable execution of challenging projects.
If you want to know what is hidden in your marketing budget, Dometrics finds out with you in a free, no-obligation analysis.
Request your free analysisNo sales pitch, no commitment. Dometrics responds with an honest assessment and says so when there is no leverage to be found.
