Clear positioning as the market leader for industrial surface coatings through a structured digital presence – with 30 % more qualified project inquiries.
Clear positioning as the market leader for industrial surface coatings through a structured digital presence. The objective was to increase project inquiries by presenting complex services and international references in an intuitive way.
Complex services clearly organized, from first contact to inquiry.
Structured presentation of complex coating solutions
Strategic showcase of international reference projects
Intuitive user guidance for improved usability
Technical optimization for search engine visibility
Technical depth has to be visible immediately.
The Göls Gruppe is an established expert for industrial and object surface coatings. The challenge was to translate the extensive service portfolio and the diversity of international projects into a digital presence that is easy to understand.
The goal was a well-founded information architecture that positions the company as the market leader. Visitors should grasp its specialization and expertise instantly.
Complex services made quickly tangible.
To make complex services easy to understand quickly, the new system was structured logically. All services are cleanly organized by area, described in detail and placed in a meaningful context.
Thanks to this user guidance, prospects find their way immediately and recognize which solutions fit their requirements. Technical aspects and expertise are conveyed clearly and comprehensibly.
International projects showcased strategically.
A central building block of the new presence is the targeted presentation of completed projects. References are not merely listed but linked directly to the respective services.
This makes technical challenges, concrete applications and the quality of execution visible at a glance. The combination of structure and tangible real-world examples proves the company's expertise and builds trust with potential clients.
High-quality reference photos instead of stock material.
For the Göls Gruppe, dedicated, high-quality architectural and reference photography was produced. Instead of interchangeable imagery, the shots show real, prestigious projects in their full effect.
The range spans from modern office buildings to the well-known DanubeFlats Tower in Vienna, as well as villas and single-family homes. This visual world underlines the quality of execution and is used deliberately to win new, demanding projects.
The website as an instrument of market positioning.
The new website is not just a source of information but an active instrument of digital market positioning. By clearly communicating experience and execution strength, the company is unmistakably positioned as a leading provider in national and international competition.
Technical optimizations ensure smooth performance and strong findability in search engines. The result of this realignment is a 30 percent increase in project inquiries. A clear information architecture has a direct impact on the business here.
Leading provider for demanding surface coatings.
The Göls Gruppe is an internationally operating specialist in industrial and object surface coatings. With well-founded expertise and many years of experience, the company delivers highly complex projects at a high quality level.
The focus is on thought-through solutions, technical precision and reliable execution. This makes the Göls Gruppe a preferred partner for demanding coating requirements across a wide range of industrial sectors.
Completed projects range from modern office buildings to the DanubeFlats Tower in Vienna, as well as villas and single-family homes.
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